We Built What We Wished Existed
OOH My Media started because buying outdoor advertising was unnecessarily complicated, opaque, and slow. We fixed that.
The Problem We Solved
In 2020, Fabiano Abreu was running digital marketing for a mid-size consumer brand in São Paulo. The brand wanted to add billboards to a campaign in three cities. What followed was four weeks of calls with local operators, a broker who took a 30% cut, a spreadsheet of pricing that changed twice before signing, and a post-campaign report that amounted to "the ads ran."
He spent two years talking to brand marketers, media buyers, and OOH operators to understand why outdoor advertising had not moved to the same programmatic, transparent infrastructure as digital. The answer was not technical - it was structural. Nobody had built the right aggregation and data layer.
OOH My Media launched in 2022 with 800 placements in South Florida. Today we cover 200+ US markets and 50,000+ placements across billboard, transit, street furniture, and digital OOH formats. OohMyMedia is backed by Cedro Capital through a seed round investment.
What We Believe
Out-of-home advertising works. It is one of the few channels that reaches people away from screens, in the physical world they actually inhabit. It deserves better infrastructure.
Transparency Is Not Optional
Every placement on OOH My Media shows verified impressions data, audience demographics, and fixed pricing before you book. No surprises after signing.
Accountability Requires Data
Post-campaign reports include verified impressions delivered, not estimated. Where brand lift studies are available, we include them. Where they are not, we say so.
Access Should Match Ambition
A regional restaurant chain and a Fortune 500 consumer brand should have equal access to placement data and booking tools. Spend size determines reach, not access to information.
Speed Matters in Advertising
Campaign windows open and close fast. Our platform is built to go from brief to live placement in under 48 hours for most formats. Operators on our network commit to that SLA.
Operators Deserve Better Tools Too
We give inventory owners a dashboard to manage availability, pricing, and creative approvals. More efficient operators means better prices and availability for buyers.
Physical and Digital Work Together
OOH campaigns paired with digital retargeting consistently outperform either channel alone. Our platform is built to complement digital spend, not compete with it.
2022
Founded in Miami, FL
200+
US Markets Covered
1,400+
Inventory Partners
$42M+
Media Spend Managed
Ready to Try a Better Way?
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