Privacy Policy

OOH My Media, Inc. ("OOH My Media," "we," "us," or "our") operates the platform available at oohmymedia.org and related services (collectively, the "Platform"). This Privacy Policy describes how we collect, use, disclose, and protect information about you when you use the Platform, visit our website, or interact with us in connection with our out-of-home advertising services.

Please read this Privacy Policy carefully. By using the Platform, you acknowledge that you have read and understood this policy. If you do not agree with our practices, you should not use the Platform.

1. Information We Collect

1.1 Information You Provide Directly

When you create an account, submit a campaign inquiry, book advertising inventory, or contact us, we collect information you provide directly, including:

• Account information: Name, email address, company name, job title, phone number, and billing address.
• Payment information: Credit card numbers, billing details, and payment history. Payment card data is processed by our PCI-DSS compliant payment processor and is not stored in full on our servers.
• Campaign data: Campaign plans, creative files, target market selections, budget information, and performance preferences you input when using the Platform.
• Communications: Messages you send us via email, contact forms, or support channels, including feedback, inquiries, and correspondence.
• Profile information: Any additional information you choose to add to your account profile.

1.2 Information Collected Automatically

When you access the Platform or website, we automatically collect certain technical and usage information:

• Device and browser data: IP address, browser type and version, operating system, device identifiers, screen resolution, and referring URLs.
• Usage data: Pages visited, features used, search queries entered within the Platform, time spent on pages, click patterns, and navigation paths.
• Session data: Login timestamps, session duration, and Platform interaction logs used for security monitoring and product improvement.
• Location data: Approximate geographic location derived from IP address. We do not collect precise GPS location from website visitors.
• Cookie and tracking data: As described in our Cookie Policy, we use cookies and similar technologies to collect information about your browsing behavior on our website.

1.3 Information from Third Parties

We may receive information about you from third-party sources, including:

• OOH operators and media vendors: Contact information and account data provided by our inventory partners when they onboard to the Platform.
• Analytics and measurement partners: Aggregated and anonymized audience data from our measurement partners used to provide campaign performance reporting. This data does not directly identify individuals.
• Business intelligence sources: Publicly available company information used to enrich enterprise account profiles.
• Referral sources: If you are referred to OOH My Media by a partner or agency, we may receive your contact details from that referral source.

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 Providing and Operating the Platform

• Creating and managing your account
• Processing campaign bookings and payments
• Delivering campaign planning tools, inventory search, and performance reporting
• Sending transactional communications including booking confirmations, invoices, creative spec notifications, and campaign status updates
• Providing customer support and responding to inquiries

2.2 Improving the Platform

• Analyzing usage patterns to identify and fix bugs and improve features
• Developing new products and services based on user needs
• Conducting internal research and analytics on Platform performance
• Testing new features with selected user segments

2.3 Communications and Marketing

• Sending newsletters, product updates, and industry insights (with your consent where required)
• Providing information about new Platform features, inventory expansions, and pricing changes
• Conducting customer satisfaction surveys
• Personalizing marketing communications based on your account activity and preferences

2.4 Legal and Compliance

• Complying with applicable laws, regulations, and legal processes
• Enforcing our Terms of Service and other agreements
• Detecting, preventing, and investigating fraud, security incidents, and abuse
• Protecting the rights, property, and safety of OOH My Media, our users, and third parties

3. How We Share Your Information

We do not sell your personal information to third parties. We share information only in the following circumstances:

3.1 With OOH Operators and Inventory Partners

When you book advertising inventory through the Platform, we share the information necessary to fulfill your booking with the relevant OOH operator, including your company name, campaign details, creative files, and billing information needed to process the transaction. Operators agree to use this information only for the purpose of fulfilling your campaign booking.

3.2 With Service Providers

We share information with third-party service providers who perform services on our behalf, including:

• Payment processing (Stripe)
• Cloud infrastructure and data storage (Amazon Web Services)
• Email delivery and marketing automation
• Customer support platforms
• Analytics and business intelligence tools
• Campaign measurement and attribution vendors

These service providers are contractually obligated to use your information only to provide services to OOH My Media and to maintain appropriate security measures.

3.3 For Legal Compliance

We may disclose information when required by law, court order, or governmental authority, or when we believe in good faith that disclosure is necessary to protect the rights, property, or safety of OOH My Media, our users, or the public.

3.4 Business Transfers

If OOH My Media is involved in a merger, acquisition, financing, or sale of all or a portion of its assets, your information may be transferred as part of that transaction. We will notify affected users before personal information is transferred and becomes subject to a different privacy policy.

3.5 With Your Consent

We may share information for other purposes with your express consent.

4. Advertising Measurement and Audience Data

OOH My Media is an advertising technology platform. A core function of our service is providing audience data and campaign measurement to help advertisers understand the reach and impact of their OOH campaigns. This section explains how we handle data in the measurement context.

4.1 Audience Data for Campaign Planning

The audience data we surface in our inventory planning tools is aggregated and anonymized demographic and mobility data licensed from third-party data providers. This data describes the characteristics of audiences that pass specific OOH placement locations age distribution, gender distribution, household income indices, behavioral interests but does not identify or target specific individuals. We do not use this data to build individual user profiles.

4.2 Post-Campaign Measurement

For post-campaign measurement including impression verification, reach and frequency analysis, and store visit attribution, we work with third-party measurement partners who process device-level location data under their own privacy policies and consent frameworks. OOH My Media receives only aggregated, anonymized measurement outputs total impressions delivered, demographic reach estimates, attributed visit lift percentages not individual-level device data. Our measurement partners operate under data processing agreements that require them to handle individual-level data in compliance with applicable privacy laws.

4.3 Advertiser Campaign Data

Campaign performance data generated from your campaigns impressions, reach estimates, demographic reports, attribution results belongs to you as the advertiser. We use aggregated, de-identified campaign performance data internally to improve our platform and benchmark performance across the inventory network, but we do not share individual advertiser campaign results with other advertisers or third parties without your consent.

5. Data Retention

We retain personal information for as long as necessary to provide the Platform and fulfill the purposes described in this policy, unless a longer retention period is required by law.

• Account data: Retained for the duration of your active account plus 3 years after account closure, to support dispute resolution, auditing, and legal obligations.
• Transaction and billing records: Retained for 7 years to comply with tax and financial reporting requirements.
• Campaign data and performance reports: Retained for 3 years from campaign completion to allow for historical analysis and dispute resolution.
• Communications and support records: Retained for 2 years from last contact.
• Server logs and technical data: Retained for 12 months for security monitoring and debugging purposes.

When retention periods expire, we securely delete or anonymize the relevant data.

6. Security

We implement commercially reasonable technical and organizational security measures to protect your information against unauthorized access, disclosure, alteration, or destruction. These measures include:

• TLS/SSL encryption for all data transmitted between your browser and our Platform
• Encryption at rest for sensitive data stored in our databases
• Access controls limiting employee access to personal data on a need-to-know basis
• Multi-factor authentication requirements for internal system access
• Regular security assessments and penetration testing
• Incident response procedures for detecting and responding to security events

No method of transmission over the internet or electronic storage is 100% secure. While we take security seriously and implement strong protections, we cannot guarantee absolute security. If you believe your account security has been compromised, contact us immediately at security@oohmymedia.org.

7. Your Rights and Choices

7.1 Access and Correction

You may access, update, or correct your account information at any time through your account settings, or by contacting us at privacy@oohmymedia.org. We will respond to verified access requests within 30 days.

7.2 Data Deletion

You may request deletion of your personal information by contacting us at privacy@oohmymedia.org. We will process deletion requests within 30 days, subject to retention requirements imposed by law or legitimate business purposes such as fraud prevention and legal compliance.

7.3 Marketing Communications

You may opt out of marketing emails at any time by clicking the unsubscribe link in any marketing email or contacting us directly. Opting out of marketing communications does not affect transactional communications related to your active campaigns or account.

7.4 Cookies

You may control cookie settings through your browser or our cookie preference center. See our Cookie Policy for details.

7.5 Data Portability

Upon request, we will provide you with a machine-readable export of personal data you have provided to us. Contact privacy@oohmymedia.org to submit a portability request.

8. California Privacy Rights (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) provide you with specific rights regarding your personal information.

8.1 Right to Know

You have the right to request that we disclose: (a) the categories of personal information we collect about you; (b) the categories of sources from which we collect personal information; (c) our business or commercial purpose for collecting personal information; (d) the categories of third parties with whom we share personal information; and (e) the specific pieces of personal information we have collected about you.

8.2 Right to Delete

You have the right to request deletion of personal information we have collected from you, subject to certain exceptions including completing transactions, detecting security incidents, and complying with legal obligations.

8.3 Right to Opt Out of Sale or Sharing

We do not sell personal information as defined under the CCPA. We do not share personal information with third parties for cross-context behavioral advertising without consent.

8.4 Right to Non-Discrimination

We will not discriminate against you for exercising your CCPA rights. We will not deny you goods or services, charge different prices, or provide a different level of service because you exercised your privacy rights.

8.5 How to Submit a CCPA Request

To submit a CCPA request, contact us at privacy@oohmymedia.org or call +55 11 3090 4700. We will verify your identity before processing your request.

9. Children's Privacy

The Platform is intended for business use by adults and is not directed at children under 13. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will delete such information promptly. If you believe we have inadvertently collected information from a child, contact us at privacy@oohmymedia.org.

10. Third-Party Links and Services

The Platform may contain links to third-party websites, services, or tools. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any third-party services you access through the Platform. This Privacy Policy applies only to information collected by OOH My Media.

11. International Data Transfers

OOH My Media is based in the United States and processes data in the United States. If you are accessing the Platform from outside the United States, your information will be transferred to and processed in the United States. By using the Platform, you consent to the transfer of your information to the United States, which may have different data protection laws than your country of residence. We apply appropriate safeguards for international transfers where required by applicable law.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, Platform features, or applicable laws. When we make material changes, we will notify you by email (to the address on your account) or by posting a notice on the Platform before the change takes effect. The "Last updated" date at the top of this policy reflects the most recent revision. Continued use of the Platform after changes take effect constitutes your acceptance of the revised policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

OOH My Media, Inc.
Attn: Privacy Team
801 Brickell Avenue, Suite 900
Miami, FL 33131
Email: privacy@oohmymedia.org
Phone: +55 11 3090 4700

We are committed to resolving privacy concerns promptly. If you are not satisfied with our response, you have the right to lodge a complaint with your applicable data protection authority.